World’s first – We
developed technology to prevent “Nonenal” (component for a body odor in older
people)
Shiseido successfully developed completely new technology
that prevents body odor in the middle-aged and old people through joint
research with Takasago International Corporation. Now we are in the aging
society, more people are bothered by “body odor unique to middle-aged and old
people”. Shiseido focused on the change in the body odor caused by aging and
discovered “nonenal” which is an odor component that is found in many
middle-aged and older people and the level of which increases with age. -source: Shiseido
Although, this isn’t the first time this has hit the
news:
It Stinks: The Smell of Aging: Japanese researcher's
discovery that older men emit a pungent body odor hit a nerve with the
populace. Now companies have jumped in with products to mask the offending
scent. July 14, 1999. Mark Magnier,
Los Angeles Times.
“Shoji Nakamura, whose million-dollar nose is reputedly
able to distinguish among some 2,000 different odors, says he first noticed a
distinctive smell among middle-aged and older men in 1987 and spent the next
decade thinking about it.
"I'm very interested in body odor," he says.
“Now, after painstaking research, Shiseido has acted on
Nakamura's evident insight. This September, the company will unveil what it
says is the world's first product line of shampoos, powders and air fresheners designed
to block, cover and otherwise obscure the unique smell of growing old.”
-source: latimes
Perhaps I belabor this point, but once again I can’t
resist. There is something quite different between the skin of Asians and that
of Caucasians. White people have more body odor, because they have more of the
glands that produce body odor hiding under their skin.
Aside, they also smell like cheese, according to the
Vietnamese soldiers who could sniff them out of the jungle. They also smell “like
wet dogs,” according to Google’s predictive search algorithm circa 2014 – you can
no longer test this; the script must’ve changed; personally I think it was a very
typical semantic conflation between wet dog, which is a very specific smell,
and wet hot dogs, which actually has something to do with cheese, or at least I’m
willing to bet. I’m not an expert here, only an enthusiast.
And to complete the run, the first result for “why do
____ people smell like” went like this:
Why do white people smell like wet dog?
Why do black people smell like crayons?
Why don’t Asian people smell? (I swear, it would
rearrange your question to produce this)
And when it came to ‘Indian people,’ the question would
get so rearranged that it just isn’t worth adding it to the list. Again, the
scripts have changed since, and in 2017 there is no way in hell Google would
allow that to happen. Sorry, wish I screenshotted that little piece of
anthropological gold.
Back to the point; I bring this up about Asian people
having less body odor because it makes it seem more obvious that a Japanese man
would be trying to quell old-people odor and not simply (armpit) body odor.
Anyway, thanks Shiseido, for reminding me of my inevitable end.
[After some further research]
Then again, in total contrary, check out this study by Johan Lundstrom, a neuropsychologist at the Monell Chemical Senses Center in Philadelphia (Monell is one of the premier institutes for olfactory research). They had a whole bunch of people put handkerchiefs under their arms overnight, and then, after cutting-up and mixing the samples of similar people, they put the smell samples in corresponding jars for willing participants to investigate.
Conclusion: "It turned out that the underarm odor of 75-to-95-year-olds was judged to be less intense and far more pleasant than the scent of either young or middle-aged adults. The most intense — and perhaps not coincidentally, the most unpleasant — odor came from 45-to-55-year-old men. Women in that age group, on the other hand, produced the most pleasant smell of everyone who wore the underarm pads.
"On the whole, men generally smelled worse than women, but that distinction disappeared in old age, the researchers found.
"As you grow older, you smell more and more like a woman," Lundstrom said. That is due to changes in men's hormone levels as they age. "It's almost as if you're going back to what happened before puberty." source: latimes
Anyway, totally to the contrary of the things mentioned via Shiseido. But, kind of reinforcing the Asian body odor/Asian smell scientist theory.
-image source: Shiseido
POST SCRIPT
More Old Folks
Stuff –
Limbic Signal, 2016
Limbic Signal, 2016
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