Wednesday, August 15, 2018

The Smell Memory Kit

Sissel Tolaas is a maniac. And if you don't know who she is, you should, because she's pushing the olfactory world to the brink of utopia.

Smell researcher extraordinaire, she does a lot of crazy things related to smells. She also has a knack for understanding and exploring the autobiographical aspects of smell.

In this project, the Smell Memory Kit, she hacks through the jungle of our olfactory system to deliver an idea, and a product, that is actually really useful.

This Kit uses "abstract smells" created in her lab - this simply means they are a smell (or combination of smell-molecules composed in a single gestalt smell) you've most likely never smelled before. And if you're having a special experience, and you want to remember it forever, you break open the abstract smell amulet, take a whiff, and bam - totally immersive physiodatamap.

This is very clever, because every smell you have ever smelled is already a part of your autobiographical memory, which is the part of your memory that encodes everything you've ever done and how it felt and who you were with etc. Smell memories are the most powerful kinds of memories. Because smell is the only sense to enter our brain backwards (it gets processed by the 'feeling' parts of us first, and then by the thinking parts) it records with it all of the physiological data in your body at that moment along with it. This is why smells can evoke such powerful memories.

And if you smell something for the first time (Toolas' Abstract Smells) then the thing you're experiencing at the moment will be linked with that smell. So it's a clever way to re-live that experience in its entirety.

Anyway, she does a better job of explaining it:

The Smell Memory Kit is a revolutionary tool to capture the most important moments of your life. 
THE STARTER PACK contains one abstract smell portioned into 3 AMPULES and a handmade metal AMULET to carry your smell ampule wherever you go. 
Abstract smells are smells that have NOT YET been connected with any memories so far 
Whenever you want to eternally record and memorize a moment, you just break open the SMELL KIT AMPULE, release the abstract smell molecules and take a deep breath. 
From now on this smell will bring back the memory and the emotion of this very moment each and every time you open your SMELL MEMORY AMULET.

image source:

No comments:

Post a Comment